Pricing Strategy Template

Pricing is the single most impactful lever for revenue growth — a 1% price increase yields 8-11% profit improvement on average. Yet most companies set prices through competitor benchmarking and gut feel, leaving significant value on the table.

This template structures pricing model comparison with four complementary frameworks. Conjoint Analysis estimates willingness-to-pay across customer segments. Cost-Benefit Analysis models unit economics and margin impact. SWOT Analysis evaluates strategic alignment of each model. And competitive positioning analysis maps where each pricing approach places you in the market.

The result is a pricing recommendation backed by structured analysis — not a spreadsheet with arbitrary multipliers.

Best For

  • Founders launching new products and choosing a pricing model
  • Product managers redesigning pricing for existing products
  • Revenue teams evaluating price increases or tier restructuring
  • Consultants advising clients on pricing strategy

How to Use This Template

  1. 1

    List 2-4 pricing models you're considering.

  2. 2

    Describe your product, target customers, competitive landscape, and cost structure.

  3. 3

    SolveRight analyzes each model across 4 frameworks with revenue impact scoring.

  4. 4

    Review sensitivity analysis to see which customer assumptions change the winner.

  5. 5

    Export the pricing analysis for leadership or board review.

Frameworks in This Template

These frameworks are pre-selected for this template. All 155 frameworks are available in every analysis.

Conjoint Analysis

Measures value customers place on individual features/attributes relative to price

Cost-Benefit Analysis

Compares total costs against quantified benefits for each option

SWOT Analysis

Evaluates strengths, weaknesses, opportunities, and threats per option

Competitive Positioning

Maps option positioning relative to competitors on key dimensions

Sample Options

Example options you might compare with this template:

Flat monthly pricingTiered pricing (3 tiers)Usage-based pricingFreemium + paid upgrade

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Pricing Strategy Template — Frequently Asked Questions

Can I evaluate specific price points, not just pricing models?+
Yes. Define options as specific price points (e.g., '$29/mo vs $49/mo vs $99/mo') and SolveRight evaluates them across willingness-to-pay, margin impact, and competitive positioning.
How does Conjoint Analysis work without customer survey data?+
SolveRight estimates willingness-to-pay from your market description, competitor pricing, and product positioning. For higher confidence, you can input actual survey results during enrichment.
Does this handle B2B enterprise pricing?+
Yes. Describe your sales motion (self-serve, sales-led, hybrid), deal sizes, and contract terms. The frameworks adapt to B2B contexts including seat-based, platform fee, and consumption pricing.

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